Singapore. (22 July 2010 2359 hrs). Well, it is Day 5 and the MHA has continued to remain silent on the incident. If we do not hear from them by now, it is safe to assume that they do not intend to bow to public pressure.
As I reflect on the Crisis Management plan executed by the MHA, I cannot help but wonder if any conscious efforts were made to "communicate" with their internal stakeholders. In the midst of this incidence, the police officers still have to perform their duties. Being humans, I am certain that they will be affected by the public's comments one way or another.
Hence, as part of stakeholder analysis, an effective Crisis Communication plan must consider this stakeholder group, identify the issue facing them and communicate the right message.
As I reflect on the Crisis Management plan executed by the MHA, I cannot help but wonder if any conscious efforts were made to "communicate" with their internal stakeholders. In the midst of this incidence, the police officers still have to perform their duties. Being humans, I am certain that they will be affected by the public's comments one way or another.
Hence, as part of stakeholder analysis, an effective Crisis Communication plan must consider this stakeholder group, identify the issue facing them and communicate the right message.
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